Fractional & Interim CPO
Product Chaos → Product Confidence
I help companies take products from V1 to scale. The strategy, the structure, the frameworks that make growth sustainable. That's what I build.
Fractional & Interim CPO
I help companies take products from V1 to scale. The strategy, the structure, the frameworks that make growth sustainable. That's what I build.
Sound Familiar?
Does every deal add scope? Is engineering struggling to finish and ship anything? You might be becoming a custom services business in disguise. And you might not realize it yet.
You shipped features. But is usage flat? Are you building more and gaining less? That's not a development problem. It's a product leadership problem.
Is marketing saying one thing while the product does another? Are prospects confused? When pipeline stalls, the disconnect between story and substance is usually why.
Either there's no product leader, or the one you have isn't operating at the level your next stage requires. Both leave you stuck in the same place.
Meet Linda Simovic
I've spent my career inside the product function. Building, leading, and scaling products in industries where getting it wrong isn't an option. Healthcare. Finance. Regulated environments where compliance isn't a checkbox. It's the entire foundation.
I started Landmark Product because I kept seeing the same pattern: brilliant companies with real products and real customers. Stuck. Not because they lacked talent, but because they lacked the product leadership to channel that talent into focused, scalable growth.
Sales was running the roadmap. Engineering was context-switching between too many priorities. Customers were frustrated. And the product team, if one existed, didn't have the frameworks or the authority to change the trajectory.
I fix that. Not by showing up with a binder of best practices, but by embedding myself in your reality. Your customers. Your team dynamics. Your market pressure. I build the product leadership function your company actually needs.
And when every company is asking "what do we do with AI?" I've already answered that question. I launched Microsoft's first AI Copilot for business applications, leading enterprise adoption strategy from day one. At People.ai, I built the product and pricing model for SalesAI, designing consumption-based tiers before the market had a playbook for it. I don't theorize about AI product strategy. I've shipped it at scale.
My clients end our work together feeling like they knew what they were doing all along. That's the transformation. That's product confidence.
Book a Free Strategy ConsultThe Landmark Approach
I don't show up with a one-size-fits-all playbook. I bring proprietary frameworks built from years of doing this work in the hardest environments. Then I adapt them to your reality.
A structured allocation methodology that balances innovation, customer needs, and engineering investment. No single force dominates your product direction.
Clear, non-negotiable lines that define what your product is and what it will never be. Your team gets the language and authority to say no without destroying relationships.
A five-point engagement model that transforms the Sales-Product relationship from adversarial to collaborative. Sales gets more access, not more control.
The most powerful product skill nobody teaches. A Socratic pushback methodology that helps your team decline requests in a way that strengthens relationships instead of breaking them.
I don't just study your customers. I inhabit their world. Every interaction is prepared with telemetry, context, and genuine curiosity. Your roadmap already exists inside their frustrations.
Everyone's asking "what do we do with AI?" I've already answered it. I launched Microsoft's first AI Copilot and built AI pricing models before the market had a playbook. I help you navigate AI strategy with experience, not experiments.
These frameworks come to life in conversation. Every engagement starts with understanding your specific situation.
Book a Free Strategy ConsultHow I Work
Every engagement starts with a diagnosis, not a prescription. I figure out what's actually broken before recommending how to fix it.
When you need product leadership now
No product leader? I step in immediately. I establish the roadmap, structure the team, and define hiring criteria so we find your permanent leader while keeping momentum.
When you need senior leadership, not full-time
Strategic product leadership on an ongoing basis. I set direction, govern the roadmap, coach your team, and align stakeholders. Without the full-time overhead.
When your leader needs to level up
Your product leader exists but needs development. Or a strong IC is stepping into their first leadership role. I coach them to full capability with clear milestones.
Proven in the Hardest Environments
My frameworks work across any industry. But they were forged in regulated environments where compliance isn't optional and getting it wrong has real consequences. That's the depth of rigor I bring to every engagement.
Deep expertise in GxP-regulated environments. Pharma, biotech, medical device. I understand validation requirements (IQ/OQ/PQ), 21 CFR Part 11 compliance, and how to build pre-validation documentation that turns your product from "interesting" to "viable to evaluate."
Enterprise financial institutions won't evaluate products that can't demonstrate regulatory alignment. I build product strategies where compliance is a buying criterion, not just risk management. Regulatory requirements become market positioning.
The Four Transformations
I don't prescribe until I understand. These are the four transformation types I see most, and most companies need a combination.
Your product marketing doesn't match your market reality. Pipeline is stalling because prospects don't understand what you actually do.
Outcome: Increased pipeline & engagementYour go-to-market is disconnected from your product capability. Sales is promising things the product can't deliver.
Outcome: Aligned sales & product motionNo structured roadmap. Sales defines priorities. Engineering can't finish anything because everything is urgent.
Outcome: Governed roadmap & clear prioritiesCustomers aren't using what you've built. You keep shipping features, but usage is flat and churn is creeping up.
Outcome: Adoption playbook & success metricsNot Sure Where to Start?
A quick diagnostic that helps you see where your product function actually stands. Walk into our conversation knowing exactly what to focus on.
No email required. No sales pitch. Just clarity.
Take the Assessment12 questions across 4 dimensions
Takes ~3 minutes
Let's Talk
Every conversation starts with listening. Tell me what's going on. I'll tell you honestly whether I can help and what it would look like.